Turning Vision into Clarity,
Creativity, and Connection
Logos don’t always need to be loud. Sometimes they lead, sometimes they blend - but the best ones always measure up, and keep measuring up as time goes on. My work doesn’t stop at a logo. I refine brands and design full web and marketing stories that build over time - evolving across every digital platform, creating experiences that people can see, feel, and remember.
BRANDING & IDENTITY
LOGO DESIGN
BRAND MANAGEMENT
WEB DESIGN + DEVELOPMENT
UX/UI STRATEGY
MARKETING STRATEGY + DESIGN
SOCIAL MEDIA
MOTION DESIGN
VIDEO CREATION
CONTENT WRITING
STORY TELLING
PACKAGING DESIGN
PRODUCT DESIGN
ALL PRINT MEDIA
EDITORIAL DESIGN
TRADESHOW DESIGN
WEB HOSTING
TECHNICAL SUPPORT
YEARS OF EXPERIENCE
CLIENTS
Hello, I’m Sofia — a digital designer with 20+ years of global experience across San Diego, California and Stockholm, Sweden. I help brands stand out with creative solutions rooted in strategy, clarity, and impact.
I thrive in collaborative environments where challenges turn into opportunities, bringing energy, empathy, and enthusiasm to every project. My approach combines creativity with logic, ensuring designs that are not only visually striking but also meaningful and effective.
Passionate, self-motivated, and results-driven, I believe the best work happens when strategy, creativity, and a touch of fun come together.
Let’s create something extraordinary!
Branding & Identity · Website Design · Art Direction · logo design · MOTION design · Creative Consulting · CONTENT CREATOR · STORY TELLING · Editorial Design · Packaging Print
- ADOBE CREATIVE CLOUD
- ILLUSTRATOR
- PHOTOSHOP
- PREMIER PRO
- FIGMA
- WORDPRESS
- ELEMENTOR PRO
- CANVA
- UI/UX DESIGN
- HTML 5
- CSS
- PHP
- SHOPIFY
- SQUARESPACE
- MICROSOFT OFFICE
- AI SAVVY
BERGHS SCHOOL OF COMMUNICATION
+ courses, workshops & curiosity,
I never stop learning
When I travel, I see stories everywhere – in colors, textures, music, and the way light moves through a glass of wine.
Avaia; “A way of traveling” started as a feeling from my trip to Spain this summer and became a full brand concept, from logo to wine label, ready for the world.
Avaia may be make-believe – yet the process is exactly what I bring to every real brand I design.
The next big step
in your creative project
Branding & Identity
A strong brand is more than just a logo—it’s the foundation of how your audience perceives you. I specialize in crafting branding and identity systems that tell your story with clarity, creativity, and purpose. From designing memorable logos to creating cohesive visual guidelines, I ensure every element reflects your brand’s essence. Together, we’ll build a brand that not only stands out but also resonates deeply with your audience, leaving a long lasting impression.
Website Design
Your website is often the first point of contact for your audience—a digital storefront that represents your brand. I design and develop websites that are not only visually striking but also functional, user-friendly, and optimized for performance. Whether you need a sleek portfolio, an engaging e-commerce platform, or a corporate site, my approach combines clean design with strategic thinking to create a seamless online experience that converts visitors into loyal customers.
CONTENT Creation
In a world overflowing with content, standing out requires a unique voice and compelling storytelling. I craft content that connects, informs, and inspires. From persuasive website copy to engaging social media posts and long-form articles, I ensure your message cuts through the noise and speaks directly to your audience. With an eye for detail and a focus on strategy, I deliver content that amplifies your brand’s voice and drives meaningful engagement to your platforms.
Editorial Design
Beautifully designed publications leave a lasting impression, and I bring stories to life through thoughtful editorial design. Whether it’s magazines, brochures, or corporate reports, I create layouts that balance visual appeal with clear communication. Every detail—from typography to imagery—is carefully considered to ensure the design enhances the narrative. Let’s transform your content into a visually stunning experience that informs, captivates, and inspires.
It starts with trust — and a shared spark.
We explore, we play, we bend the rules.
Design isn’t decoration. It’s intention.
Forget fitting in — you're here to stand out.
